When Martinelli's first advertised in Something Extra, they were offered complimentary (optional) design services for the ad, which they accepted. The final product was a moody, but clean ad that highlighted some of their fall-focused items. I art directed our in-house photographer for both the central image as well as its border, which was composed of cinnamon sticks. Martinelli's was so pleased with the ad that they ran it in additional publications.