Dancing Sun Crystals approached me for a brand refresh. The ask was to modernize the logo, while respecting the heritage of the company. The typographic style of the previous logo posed scaling and legibility challenges. The new logo dons a frolicking sun emerging from the sky. The illustration style is a nod to old-fashioned one-color etched prints. The central graphic is accompanied by a whimsical typeface that shares a similar line quality and tone.