How do you make a 15-second commercial that gets people’s attention? Do something unexpected. The idea behind this ad was to provide a break from usual youTube pre-roll ads. Literally. In this spot, we invite viewers to take a moment out of their binge-watching to remember to blink. When we are watching screens for a long time, we often forget to blink, which can make our eyes feel dry and tired. This approach to online advertising ladders up to the Eyeconic brand motto “Looking out for your eyes” because we want customers to feel like Eyeconic isn’t just here to sell eyewear and contacts; they’re looking out for your overall health and wellness.
On this project, I served as art director, illustrator and animator.