Holiday Gift Cards

Raley's

In an effort to modernize the look of their gift cards, grocery chain Raley’s released two custom designs. The first solution is non-seasonal and depicts a smiling face, composed of soybeans against a clean white background. The second design is an illustration of a reindeer tasting a freshly-fallen snowflake. Though quite different executions, both designs reinforce the correlation between taste and emotion. I served as designer, illustrator and director of photography.

Raley's Gift Card Designs