The eyewear retailer Eyeconic recently decided to refresh the packaging in which they deliver their products. The existing box, while clean, was utilitarian. My challenge was to elevate the product, taking it beyond transactional, into more of a "surprise and delight" experience. My solution was 5 unique designs, ranging in style from illustration to typographic. While donning its own flair, each box (randomly sent) served as an ambassador and extension of the Eyeconic brand.