BrandingCross-channelUI DesignContent Management

Building Next Day Inheritance from the Ground Up

Next Day Inheritance offers cash advances to people waiting on probate, which can take months or years. The client had no existing brand or collateral. I led the project from the ground up, establishing the visual identity and voice, then designing the website and customer journey.

Role: Lead UX Designer, Researcher, Brand Designer
Focus: Branding, Cross-channel, UI Design, Content Management

Desktop and mobile mockups of the Next Day Inheritance website, presenting the inheritance-advance offer and a path to contact the company.

The Problem

The offer involves a delicate conversation: asking someone grieving a loss to consider an advance against money they haven't received yet. Trust had to be established immediately, without an existing brand to support it. Every design and messaging decision had to respect the audience's vulnerability while distinguishing the business from a crowded field of competitors.

Next Day Inheritance customer-journey storyboard connecting the initial postcard, website visit, inquiry, and consultation, with notes on the information needed at each touchpoint. — The full customer journey, mapped from mailer to site to consultation.

Research & Discovery

With no budget for formal usability research, I used hallway testing to evaluate early website concepts. This helped catch problems with direction and messaging before investing further. The feedback shaped a clear approach: lead with the offer, but give people reassurance before asking them to act.

Design & Iteration

I established the core foundations of the brand to support a cohesive web experience. The logo combines a clock and a checkmark to communicate speed and trust. A muted palette of golds, greens, and neutrals gives the identity a classic rather than flashy feel. Every color combination was checked for accessible contrast so the identity would work as a usable interface, not just a logo.

The brand at a glance, a foundation for the web experience with accessibility at the forefront.

Voice & Journey

The voice needed to explain the offer clearly while respecting what people were going through. The journey began with a postcard sent to households awaiting a probate settlement. It introduced the offer and its key benefits, then provided a QR code to the website.

Next Day Inheritance postcard mailer, front and back — the front reads “Your Money in Hours, Not Months” beside a portrait photo; the back leads with the $5,000 offer, three quick value props, a phone number, and a QR code. — Front and back, the mailer offers a phone number and a QR code, so there's always a low-effort next step.

The Homepage

The homepage introduces the offer and puts a lead-capture form within immediate reach for visitors ready to act. For those who need more reassurance, the page explains the no-risk terms, fast turnaround, and transparent pricing.

The narrative also acknowledges the emotional reality of waiting and the importance of not letting time slip away from what matters. A closing call to action gives visitors another path to the form or a direct line to call.

The mailer's QR code beside the mobile landing page it opens — “Your inheritance. Your timeline.” above the Let's Talk lead-capture form. — The mailer's QR code lands straight on the hero and lead-capture form.

Message zones wireframe mapping the homepage narrative — hero and contact form, value propositions, how it actually works, and the emotional hook — beside a mobile mockup of the homepage. — Message zones establish the story before the screen design begins.

Close-up of the homepage's “Why Choose Us” section — four value-prop cards: Fast & Secure, Quick Review Process, Transparent Pricing, and Risk-free and No Recourse. — The “Why Choose Us” section, with four quick reasons to do business with Next Day Inheritance.

The Outcome

Next Day Inheritance has just launched, and early response from the client has been positive. The brand finally gives the business a professional, trustworthy presence it didn't have before.

The site went out on a content management system I set up for the client, so they can revise copy, offers, and pages themselves as the business evolves.

Hallway testing validated the core narrative and flow before launch. As traffic grows, the next step is to refine the experience based on real visitor behavior.