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Erik Hosino

UX Designer

I design products that make things feel simple.

I'm Erik Hosino, a UX designer who connects research with thoughtful interaction design. From understanding the problem to shaping the final experience, I focus on making things clear, useful, and intuitive.

View my work About me

I believe that good design doesn’t start with pixels. It starts with understanding what real people are actually trying to do, and building the strategy that solves it.

Selected work

4 case studies
Three mobile screens of the redesigned CiCi assistant: a welcome screen with the robot avatar and suggested topics, a conversation, and an integrated reset-password form.
Conversational UIAccessibilityResearch

Reimagining CiCi, Covered California's Chatbot

Six years of bolted-on Q&A pairs, rebuilt into a simpler, more trustworthy product.

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Desktop and mobile mockups of the redesigned Eyeconic homepage, showing the eyewear hero, shopping actions, and vision-insurance benefits messaging.
E-CommerceResearchUI Design

Eyeconic.com Homepage Redesign

The one thing no competitor could match was invisible on the homepage.

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Desktop and mobile mockups of the redesigned Covered California homepage, introducing health coverage with prominent paths to apply and find enrollment help.
HealthcareResearchUI Design

Reimagining the Covered California Homepage

The most visited page on the site buried its first real action nearly 70% down.

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Desktop and mobile mockups of the Next Day Inheritance website, presenting the inheritance-advance offer and a path to contact the company.
BrandingCross-channelUI DesignContent Management

Building Next Day Inheritance from the Ground Up

Trust had to be established instantly, with no existing brand to lean on.

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